Wired magazine did a good piece on how a large portion of Facebook's earnings are coming from mobile ads and that the company apparently plans on increasingly moving toward "impression"-based advertising for revenue. Translation: charging advertisers every time you simply look at an ad (rather than click). For this type of advertising to be tracked, however, Facebook has to know what you, yes you, are doing. That has obvious privacy concerns. Link to the article below:
http://www.wired.com/business/2013/05/facebook-is-growing-through-risky-business/
Showing posts with label impression based ads. Show all posts
Showing posts with label impression based ads. Show all posts
Thursday, May 2, 2013
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